Last Saturday night, people all over the world celebrated an event called “Earth Hour” by turning off their lights for one hour beginning at 8:30 pm. For an event that started just two years ago, it has achieved a remarkable level of attention and participation. According to the official Earth Hour website:
Earth Hour began in Sydney in 2007, when 2.2 million homes and businesses switched off their lights for one hour. In 2008 the message had grown into a global sustainability movement, with 50 million people switching off their lights. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum, the Sydney Opera House and the Coca Cola billboard in Times Square all stood in darkness. In 2009, Earth Hour is being taken to the next level, with the goal of 1 billion people switching off their lights as part of a global vote. VOTE EARTH is a global call to action for every individual, every business, and every community. A call to stand up and take control over the future of our planet.
Many people who know me and my passion for environmental issues will be surprised to learn that I intentionally did not participate in Earth Hour. I left my lights on, I watched NCAA basketball, and I Twittered and Facebooked about how and why I was blowing off the global demonstration. The reason I did so is because I believe that such events can actually do detriment to the environmental cause. In fact, a lot of things we do in the name of good causes do little but get in the way of real progress being made.
About 10 years ago, I was driving with a group of friends from Richmond, VA to Florida. We stopped for gas just before we got into South Carolina, because we were being careful not to spend any money in a state that flew the Confederate flag over its capitol. Joining the economic boycott of the state that was in effect until the flag came down, we felt good about the fact that we were doing our part to fight racism.
As I look back on that trip, though, I realize that the good feeling we got in our hearts was pretty much all that we achieved. We didn’t do a damn thing to actually fight racism. We did nothing to help eliminate the systemic evils in our government, our culture, and our economic system that do much more to oppress minorities than any piece of cloth ever could. Even now, when the boycott has succeeded and the flag has come down, the deep racial divisions and inequalities in South Carolina remain as strong as ever. Our well-intentioned “activism” turned out to be nothing more than a self-serving cop-out. It took the place of more difficult and more effective forms of activism that would have required much greater commitment and sacrifice than just spending our money in one state instead of another.
And that’s the concern I have with Earth Hour. Of course there is nothing wrong with turning your lights out for an hour and saving a little electricity. Of course there is nothing wrong with finding solidarity with millions of other people who are doing the same thing. And of course there’s nothing wrong with raising awareness and making a statement about the fight against global warming.
But I fear that these mostly symbolic benefits of Earth Hour are outweighed by the practical detriment of what has been called “Point and Click Activism,” of choosing overly simple and convenient methods to address very difficult and complicated problems.
Certainly, some of the people who turned out their lights on Saturday night are highly dedicated environmentalists who are deeply involved in struggles with corporations, governments, institutions, and entire cultures. They are working hard and spilling their blood to reverse the suicidal cycles of consumption and destruction that our species is trapped in. For them, the symbolic event of Earth Hour represents their very real involvement and activism.
But for most who sat and enjoyed the candlelight, an hour in the dark is about as far as they’re willing to go. Or at least it’s as far as they’ve been asked to go. At 9:30, when the lights came back on, the lion’s share of Earth Hour participants went right back to the same old lifestyles they had been living before - with one exception - they now have that warm feeling in their hearts that they did something good for the environment, just like my friends and I had when we thought we were fighting racism in South Carolina.
So here’s my suggestion for making Earth Hour more effective: Make it an event that happens not just one night a year, but every single night of the year. Imagine if we took the urgency and the spirit that has made Earth Hour so popular, and ingrained it into our culture until it became a part of our everyday lives. Imagine that the first hour of darkness, the hour when we tend to use the most electricity, becomes a time when we habitually light our candles, sit around the table, and share food and fellowship with one another. No lights. No television. No computers. Then an hour after dark, we all switch on our electricity and get back to usual evening business.
Now that really would make a difference, wouldn’t it?